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One of the UK’s largest brewing companies is issuing Permits to Drive to more than 1,000 drivers across the company to ensure maximum occupational road risk management compliance.
Molson Coors Brewing Company (UK) Ltd, the UK’s second largest brewer, is the latest organisation to sign up to Fleet Support’s Group web-enabled RiskMaster programme.
The company’s 900 company car and cash allowance drivers are signing up to the initiative this month alongside 200 other employees who claim business mileage reimbursement on a regular basis.
Meanwhile, the brewer’s remaining 1,300 employees are being surveyed to determine whether they drive on business and, if so, whether they typically take to the wheel of their own car, a company vehicle or a hire vehicle.
Molson Coors’ decision to issue introduce the multi-award winning RiskMaster programme and issue Permits to Drive to all at-work drivers bolsters the company’s long-established driver training and risk management relationship with Drive & Survive, an FSG partner company.
Molson Coors has undertaken an extensive advance communications programme with all staff informing them about RiskMaster and the reasons behind its adoption, which is unique amongst RiskMaster customers.
In addition, it is the first time time a RiskMaster customer has undertaken a survey among all its employees to identify exactly who was likely to clock up even one mile on company business in the future.
FSG’s RiskMaster manager Daryl Cottle said: “Molson Coors’ decision to embark on a far-reaching communication strategy with staff and complete a driver survey has been excellent.
“We always stress to customers the importance of advance communication when introducing RiskMaster and to ensure that they enrol all business drivers on the system.”
Keith Abell, contracts manager at Molson Coors, said: “Occupational road risk management has been high on our agenda for many years. We have turned to RiskMaster to make our existing processes even more rigorous. We want to ensure that our duty of care towards our at-work drivers is covered across all eventualities.”
The accident rate at Molson Coors has gradually reduced in recent years and there have been no major incidents where the company’s duty of care regime had been called into question.
Molson Coors’ drivers are granted a Permit to Drive following a DVLA licence check. An online driving ‘test’ is then used to profile drivers as ‘low’, ‘medium’ or ‘high’ risk with the assessment used as the basis for future on-the-road driver training. Vehicle maintenance records, insurance details, MoT and VED records, and any data on crashes and motoring offences are also fed into the system.
The system creates an individual and comprehensive Driver Operating Life Report from which data is used to continually assess individual drivers in their driving-at-work activity.
FSG chairman Geoffrey Bray said: “We are challenging all businesses to undertake a series of checks to make sure that they have comprehensive and auditable records that show they are managing drivers, vehicles and journeys in line with best practice.
“Molson Coors took up the challenge and recognised improvements to existing risk management processes could be made, which we are now helping to put into place.
“Evidence from our existing RiskMaster users suggests that Permit to Drive provides major safety benefits; financial savings; demonstrates social responsibility towards other road users; and a legally-recognised audit trail.
“Like all our RiskMaster clients, Molson Coors views driver safety not as a cost but as an investment. Legislation is increasingly impacting on at-work drivers so employers have a significant responsibility to manage them effectively.”
Molson Coors (UK) has over 2,000 employees and breweries in Burton on Trent, Alton and Tadcaster. It is the UK arm of Molson Coors, the global family brewer and has a market share of over 20% of the UK beer market. Its portfolio includes Carling, the UK’s best-selling lager for three decades, Coors Light, Grolsch, Worthington’s, Caffrey’s, Sol and a range of speciality beers. For more information visit www.molsoncoors.com
Fleet Support Group (FSG) is the largest independent vehicle management company in the UK and looks after approximately 50,000 vehicles.
The well-established organisation based in Chippenham, Wiltshire, has gained an enviable reputation within the industry by continually concentrating on delivering a consistent, quality service embracing full vehicle acquisition and disposal, vehicle outsourcing, fleet management, risk management and work-related road safety, maintenance management, accident management, breakdown recovery, short-term car rental and truck management.
Within the FSG team, there is significant industry experience and qualifications across the range of services provided. This in turn is supported by an in-house IT operation which is continuously upgrading the internal systems and applications to ensure that, by innovation and product development, FSG leads the field in the provision of vehicle management.
For further information contact: FSG chairman Geoffrey Bray on 0844 8000 700